Although half the world’s population is female, “femtech” – products and services catering to women’s health and wellness – has long been considered by tech giants as too niche. But with the market projected to grow by more than 13 percent annually, reaching $75 billion by 2027, it appears that femtech’s moment has finally arrived. The question now is whether the industry will capitalize on the opportunity. The term femtech was coined in 2016 by Ida Tin, cofounder and CEO of the menstrual