Barbie, ‘kidulting’ and searching joy
With more than a US$1billion taken at the box office globally, the movie Barbie has become a global sensation. But beyond the acclaimed acting and feminist messages, there is something more fundamental that attracts people to Barbie: the opportunity to reconnect with childhood. The movie has tapped perfectly into the growing trend of ‘kidulting’, which sees adults use experiences generally more associated with kids to tap into feelings of childhood joy. From buying soft toys