What about ‘hybrid healthcare’?
Sophie Smith is founder and CEO of Nabta Health, the company she launched in 2017 to create the Middle East’s first hybrid model of elective, preventative health care. Nabta Health offers a range of online testing for the detection, diagnosis, and treatment of chronic diseases, and unlike so many healthcare startups, they are focusing on women in emerging markets. Sophie also speaks about some of the biggest health problems women are facing today, and what