Clean UAE campaign takes over the Emirates

December in the UAE is the perfect time for hikes, picnics, beach days and other fun outdoor activities — unfortunately, it’s also when increasing amounts of garbage litter the country’s landscape.   “It’s so disturbing to visit some of our beautiful natural habitats and see them strewn with trash,” says Habiba Al Mar’ashi, Chairperson and Co-Founder of The Emirates Environmental Group (EEG).  “We all know that leaving plastic or any waste on the ground can negatively

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cigarette butts

How Goumbook is tackling the UAE’s cigarette butts problem

For several years, Single Use Plastic (SUP) has somewhat dominated the region’s recycling landscape, with numerous campaigns highlighting its negative environmental impact and water bottles becoming synonymous with the fight for sustainability.  Since 2009, the UAE-based social enterprise Goumbook has been at the heart of such initiatives and was the driving force behind what became the nationwide campaign Dubai Can, endorsed by HH Sheikh Hamdan, Crown Prince of Dubai.  Recently, however, Goumbook has shifted its

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