Natalie Banks started her career as a journalist and media adviser in Australia before moving into the not-for-profit sector. A certified scuba diving instructor and marine conservationist, she was instrumental in organizing national and international rallies against the use of drum lines and shark nets in Australia in favor of non-lethal alternatives, later striating up her own association, No Shark Cull. After moving to Dubai, Banks formed and developed Azraq to educate and motivate people toward a more sustainable form of living.