Matt MacDonald is a father, husband, coach, and physical education curriculum manager at NYU Abu Dhabi. Matt grew up as a fast food child of the 1990s, dining on convenient, ultra-processed foods. Trying several different diets, his body responded most favorably when he switched to a whole foods, plant-based diet. Since embracing this new lifestyle Matt has cycled 8,000 km across the USA; 6,700 km across Canada; completed two Ironman events; qualified for the Boston Marathon on his first attempt; and placed first in an ultramarathon. He graduated from St Francis Xavier University with degrees in Human Kinetics, Bachelor of Education, and a Masters in Physical Education.